The Frost Bank Selection Drivers campaign focused on educating prospects about Frost Bank and ultimately getting likely switchers to open a Frost bank account.
The Selection Drivers campaign began in July 2018 and is currently still running. In October 2018, event tagging through Google Tag Manager and Google Ads automated solutions were implemented. Since then, the Frost Google Ads account has seen:
Comparing Nov 2018-Feb 2019 to July 2018-Oct 2018.