Frost Bank

Selection Drivers

The Frost Bank Selection Drivers campaign focused on educating prospects about Frost Bank and ultimately getting likely switchers to open a Frost bank account.

Paid Search Ad Examples

Frost Bank Selection Drivers paid search ad example with checking account copy by Anthony C. Guzman at McGarrah Jessee Frost Bank Selection Drivers paid search ad example with general account copy by Anthony C. Guzman at McGarrah Jessee

Campaign Highlights

The Selection Drivers campaign began in July 2018 and is currently still running. In October 2018, event tagging through Google Tag Manager and Google Ads automated solutions were implemented. Since then, the Frost Google Ads account has seen:

  • An 83% increase in All Conversion Rate
  • A 37% increase in All Conversions
  • A 13% decrease in Cost per All Conversions
  • A 37% increase in Average Position
  • Over 15K new personal account application starts

Comparing Nov 2018-Feb 2019 to July 2018-Oct 2018.

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